Financial services firm Ujani unveils financial literacy platform

Diversified Financial services firm Ujani has unveiled a financial literacy platform to bridge the gap in personal finance and investments amongst Kenyans.

The platform will empower individuals and institutional investors to make informed financial decisions and build a strong foundation of financial literacy.

Users of the platform will have access to personal financial education, focusing on budgeting, saving, investing and retirement planning.  The Ujani Masterplan portal will offer specialized training on advanced financial and investment opportunities, including estate planning and smart debt management. It will also offer tailored financial wellness programs for businesses to improve the financial literacy and well-being of their employees.

To provide individuals with a supportive network to enhance their financial journey, the portal will provide exclusive membership to Ujani communities, while the Ujani personalized financial advisory will offer one-on-one consultations with experienced financial advisors who provide customized financial plans and guidance.

Ujani, which is registered with the Institute of Certified Investment and Financial Analysts (ICIFA) targets retail clients, institutional clients, listed companies, family businesses, religious institutions and not-for-profit organizations and Kenyans in the diaspora with the platform to fill the financial literacy gap in the country.

Speaking during the launch of the Ujani brand in Nairobi, Chief Executive Officer Donald Kimathi said according to the Global Financial Literacy Survey, 62 per cent of Kenyans are financially illiterate. And despite the country’s financial inclusion being at 83% with access to financial services, only 28% of Kenyans are financially empowered.

He noted that low financial literacy had been identified as one of the key factors leading to a low savings culture, poor investment decisions, loan defaults, disproportionate and unreasonable loan commitments, financial stress, and poverty traps.

“Education is the cornerstone of empowerment. The Ujani personalized dedicated training platform will provide accessible and user-friendly content tailored to the unique financial decisions, fostering a financially literate population within the click of a button,” Kimathi said.

Kimathi said the new training platform will guide Kenyans on identifying and evaluating options to create passive income, empowering them to make strategic decisions that align with their financial goals.

 Ujani’s Chief Financial Officer Njeri Ndirangu said by arming Kenyans with financial literacy, Ujani will seek to improve their lives while at the same time increasing financial inclusivity in the country.

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