Smirnoff’s Unleash Your Edge Fiesta 12th Edition set to ignite the party scene in Mtwapa

Kenya Breweries Limited (KBL), through its iconic Smirnoff™ brand, is thrilled to announce the 12th edition of the Unleash Your Edge Fiesta, happening in the vibrant coastal town of Mtwapa on Saturday, 15th June 2024. This is not just another event; it’s a unique party experience that you won’t want to miss!

Why Should You Be There?

Imagine a day bursting with high-energetic vibes, incredible music, and unforgettable moments. As part of Smirnoff’s electrifying “We Do We” campaign, the Unleash Your Edge Fiesta promises to create epic memories by bringing together diverse people with unique perspectives, and a medley of flavors. This event is all about celebrating individuality within an exhilarating shared experience, where me is an ingredient, and we is a flavor.

Daytime Thrills: DJ Competition

The experience kicks off during the day with the Smirnoff Battle of the Beats (SBOB) competition at Screenshot Lounge, Mtwapa. Watch as top DJs from the Coast region go head-to-head in a fierce battle for the ultimate SBOB title. It’s a high-stakes, adrenaline-pumping showdown that’s sure to keep you on the edge of your seat!

Nighttime Vibes: Live Performances

As the sun sets, the party vibes escalate with a dynamic lineup of top-tier performances from renowned acts including DJ Redbone, Grauchi, Karoski, Kay Jay The DJ, DJ Insta, and DJ Kryptic. Get ready to dance the night away to electrifying beats and feel the collective energy that defines the Smirnoff experience. This is where the magic happens – a night of unity, joy, and unforgettable connections.

A Message from Smirnoff

Catherine Twesigye, Smirnoff Brand Manager, shares her excitement: “Smirnoff is all about creating moments where diverse individuals come together to celebrate life’s vibrant flavors. The Unleash Your Edge Fiesta is a testament to our belief in the power of celebrating collective individualism and the spark of shared experiences. It’s where you can express your unique spirit and enjoy incredible connections.”

Ticket Information

Advance Tickets: Buy a 6-pack of any Smirnoff Ice Variant or a 750ML bottle of Smirnoff Vodka from, get 3 complementary tickets.

Gate Tickets: Get your tickets at the gate for just KES 500, redeemable for 2 cans of Smirnoff ICE.

Join the Movement

The Smirnoff Unleash Your Edge Fiesta is more than an event; it’s a movement that embodies our commitment to sparking conversations and bringing diverse people together to celebrate creativity and unity.

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