Showmax calls for pitches for 10 live action films from first-time African filmmakers

On the opening day of The Joburg Film Festival, Showmax released an open commissioning brief to the African film industry calling for pitches for a slate of 10 live action films.
The African streamer has won the South African Film and Television Awards’ Made-for-TV Movie Award for two years in a row, first with Loving Thokoza and then with Boxing Day, the first two feature films from Mandla N. In addition, another Showmax film, Kelsey Egan’s debut feature, Glasshouse, was the most awarded feature film overall at the SAFTAs last year, with five Golden Horns.
The new brief, in partnership with the Joburg Film Festival, is aimed at finding new talent and opening up the industry. The proposals must have a first draft screenplay and be set in contemporary Ghana, Kenya, Nigeria or South Africa, with a first-time director attached who is a resident or citizen in those countries. All official Ghanaian, Kenyan, Nigerian and South African languages are welcome and the final films should be more than 40m, in line with the SAFTAs Best Made-for-TV Movie Award category.
“Showmax’s audience prefers local content, with seven of the ten most streamed titles in South Africa, eight of the top 10 titles in Kenya and Nigeria, and nine of the top 10 in Ghana last year being African,” says Yolisa Phahle, CEO of Showmax and Connected Video at MultiChoice. “Making your first film is a key turning point in any director’s career. So this brief is another way we are trying to empower local filmmakers to tell their own stories for their own communities in their own languages. We’re looking for authentic stories that will resonate with our local audiences. Popular genres like romcoms, family dramas and thrillers are always welcome.”
Submissions are now open on; entries close on 1 April 2023. The selected projects will be announced in the second half of 2023 and screened on Showmax in 50 countries across sub-Saharan Africa in 2024.
Pitches should take the form of a video pitch in English of no more than five minutes. This video pitch should include short bios of the writer, director and producer; a concise summary of the story, including the ending; an introduction to your lead characters; and a discussion of your chosen genre and stylistic approach, with visual references.
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