LG partners with celebrity chef, Ali Mandhryf to launch virtual restaurant and competition

LG has partnered with celebrity chef, Ali Mandhry to launch a virtual restaurant and competition for food enthusiasts in Kenya. 

Food enthusiasts can now showcase their culinary prowess in the digital campaign to show how life can be enhanced through the power of technology and social interaction.

The campaign dubbed “LG’s the Spot” is about making cooking and creativity in the kitchen more enjoyable. LG has also launched the campaign in UAE, Saudi Arabia, Iraq, Egypt and Turkey, featuring top chefs who will judge the entries.

Local foodies can visit “The Spot of Delicious” at LG’s “Life’s Good Restaurant” – a dedicated online portal where people can share images of their favourite dishes and the stories behind them.

Participants upload their favourite dishes to a digital feed showcasing all entries submitted. Chef Ali will then carefully select the three best dishes. Winners stand a chance to take home an LG Side by Side Refrigerator, Neo Chef SolarDOM Microwave, or a Neo Chef Convection Microwave, and enjoy a meal by Chef Mandhry.  

The “Life’s Good Restaurant” competition runs from April 14 – May 7 2021, when three winners will be announced. Chef Ali will regularly upload content to his Instagram page during the entire campaign.

To participate in the LG restaurant Competition, simply visit and click on “Life’s Good Restaurant.” You can also post content on Instagram, TikTok or Facebook, where you must upload an image or video on their main feed alongside a caption to tell your story. The account must be made public and the post should include @lgeastafrica in the caption and the hashtag #FoodThatSlaps.

Participants can then visit the site and simply follow the instructions on the “Life’s Good Restaurant” page to upload their link, essential for qualifying to enter the competition.

Similarly, one can participate by publishing a cooking or food-related video on YouTube and Vimeo, using the same hashtag (#FoodThatSlaps) in the caption. If posting on YouTube or Vimeo, entrants must share the link via the “Life’s Good Restaurant” page and provide a brief message about the story behind their chosen dish. 

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