Kenya’s Negative Stance on Innovative Oral Nicotine Products Costing Lives

Kenya’s obstructive stance on innovative tobacco-free oral nicotine products (ONDS)  is denying thousands of smokers desperate to quit cigarettes an extraordinary opportunity to have  informed choices and save lives. That’s according to international medical experts who addressed the  Africa Tobacco Harm Reduction Forum hosted by the Campaign for Safer Alternatives (CASA). 

“By lagging behind the rest of the world in its stance on tobacco harm reduction (THR), the Kenyan  government is blocking the escape from tobacco-related disease and death for 30,000 smokers a year,  with no chance of reprieve,” CASA Chairman Joseph Magero told the webinar. 

“Kenya’s ongoing ‘quit or die’ tobacco control policy ignores the reality that too many smokers find it  impossible to quit, even when they want to. Reduced harm products such as e-cigarettes and oral  nicotine pouches give them a much safer alternative, a route away from cigarettes and a better chance  of a smoke-free future.”  

The webinar event follows the release of an IPSOS study on the behaviour of oral nicotine users in  Kenya. Magero said the study found that “smokers trying to quit smoking welcomed oral nicotine  products as ‘an ideal substitute’ for combustible cigarettes. When nicotine pouches were banned, users  reverted to cigarette smoking.” 

Physician Dr Delon Human, CEO of the Africa Harm Reduction Alliance (AHRA), described oral nicotine  as one of the biggest lifesavers in harm reduction, remarking, “Compared to cigarettes, oral nicotine has  shown its capacity to help millions of adult smokers switch from dangerous cigarettes to lower-risk  products. In Africa and worldwide, it has enormous potential to prevent tobacco-related disease and  premature death.” 

Dr Human cited the example of Sweden, where nicotine pouches (snus) use has been steadily displacing  smoking. There, adult daily smoking prevalence has already fallen to 5% – compared to an average of  26% in the European Union (EU).  

“Nicotine pouches have saved millions of lives in Sweden. They can achieve the same in Kenya and  elsewhere, for the 1.3 billion smokers in the world,” he noted. 

Dr Karl Fagerström PhD and Clinical Psychologist (Sweden) added that as a healthcare scientist, he  would ‘like to see adult users of risky tobacco products have credible, viable and safer alternatives to  their current addiction.” 

What is oral nicotine?  

Oral nicotine is a smokeless, tobacco-free version of a Swedish product called snus. Resembling a  teabag, each small, moist nicotine pouch contains pharmaceutical grade nicotine, food-grade fillers, salt,  water and different flavours. It involves no burning, vapour or any tobacco whatsoever. The pouch is  placed between the gums and lip, where the moisture of the mouth releases the nicotine. No batteries  or refrigeration is required. 

Dr Human noted that evidence-based global research had shown alternative nicotine products to be  roughly 95% less harmful than smoking cigarettes. “No nicotine product is risk-free; even medicinal  nicotine replacement therapy (NRT) has certain risks.” Echoing his colleagues, he stressed, “Consumers  deserve fair, proportionate and risk-based regulations so they can make the most responsible and  informed choices for their health.”  

Smokers need affordable options to quit 

The experts expressed concern at the high level of taxes levied on alternative nicotine products in  Kenya, in particular, the government’s plan to increase tax on nicotine pouches, making them twice as  expensive as cigarettes.  

Dr Kgosi Letlape, AHRA president and keynote speaker, said if governments wanted smokers to quit  cigarettes, they needed to give them affordable and accessible alternatives.  

“Smoke-free oral nicotine products offer a simple, safer simple, tobacco-free substitute for combustible  tobacco.”  

Dr Letlape noted Kenya’s apparent plan to “become the only country in the world to make reduced-risk  products more expensive than harmful tobacco products,” adding, “This policy will simply keep  consumers smoking and probably please cigarette manufacturers. It makes no sense economically;  nicotine pouches are effective, cost government nothing and will help reduce the disease burden from  smoking.”  

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