Kenya Airways Partners with Art of Luxury in Five Million Asante Rewards Points Deal
Kenya Airways has collaborated with luxury retail destination Art of Luxury in a deal involving the bulk purchase of five million Asante Rewards points, as the airline seeks to strengthen customer loyalty and expand its presence in the premium lifestyle market.
The partnership combined loyalty rewards with joint marketing initiatives designed to connect air travel with luxury shopping.
Additionally, Kenya Airways will promote Art of Luxury through airport advertising, it’s in-flight magazine, digital content, email communications and video.
Both companies will analyse exclusive luxury experiences for the airline’s premium customers, with the partnership expected to create opportunities for future joint campaigns and more personalized customer engagement.
“Our customers travel for business and for leisure, and many of them shop and spend with the same care they bring to choosing an airline,” said Habil Waswani, Acting Group Managing Director and CEO of Kenya Airways. “This partnership will bring together marketing, customer rewards and premium experiences, reinforcing Kenya Airways’ ambition to be a premium lifestyle and travel brand beyond aviation.”
According to Art of Luxury, the collaboration provides an opportunity to introduce its retail offering to a wider audience through Kenya Airways’ customer base and marketing channels.
“We are proud of this partnership with Kenya Airways, that creates opportunities to connect luxury shopping with travel rewards and curated customer experiences. By working together, we look forward to introducing Art of Luxury to a wider audience and exploring new ways to engage customers who value quality, craftsmanship and exclusivity.” Said Mahesh Shahani, CEO of Art of Luxury.
Ultimately, the collaboration adds a retail dimension to Kenya Airways’ Asante Rewards initiative, which serves as a platform for customer loyalty, while seeking to develop new ways of engaging customers beyond the airline’s core aviation services.
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