Fintech firm LemFi picks comedian Njugush as its brand ambassador

Fintech startup LemFi (Formerly Lemonade Finance) has announced comedian Njugush as its brand ambassador after launching its services in Kenya

According to a statement from the company, the comedian will be working closely with LemFi to promote the company’s services and products amongst the Kenyan diaspora. Njugush will also lend his voice to LemFi’s marketing campaigns and initiatives in the country.

LemFi officially entered the Kenyan market on Tuesday. The cross-border payment solution which was founded in 2020 enables the diaspora community to send and receive money back home.

The company has entered the market through a partnership with Pesa Swap – a local online and mobile payment solutions company based in Nairobi and the United Kingdom.

Using the LemFi app, customers in the United Kingdom, United States and Canada who remain the largest source of remittances to Kenya can send funds directly into a bank and mobile money accounts at zero fees. The app also supports the use of multiple currencies through various wallets that customers can open and deposit money in different accounts.

LemFi says it’s targeting over 500,000 Kenyans living outside the country, with the three countries being among the most popular destinations.

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