Vodka

LIFESTYLE

KWAL refreshes Kibao Vodka brand to grow share of spirits market

Kenya Wine Agencies Limited (KWAL) has revamped one of its iconic brands, Kibao Vodka, by repositioning it as an aspirational brand to meet the ever-evolving consumer tastes, in line with the company’s long-term growth and value creation strategy. The company is focusing on driving growth in sales and revenue from spirits, the fastest-growing segment of Kenya’s alcohol industry, with a…