LG East Africa
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NEWS
LG eyes growing on-demand laundry market with smart shops
Consumer appliances manufacturer LG Electronics is moving to tap into the fast-growing on-demand laundry market in East Africa with a new concept targeting clientele looking for superior home washing services. LG has partnered with vendors and local entrepreneurs to roll out stores in strategic locations that are equipped with state-of-the-art washing machines, and offering differentiated laundry solutions to an increasingly…
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LG to open 20 new stores in East Africa expansion plan
LG Electronics is expanding its market footprint in East Africa by opening new stores in four countries in response to growing demand for home appliances, entertainment and air conditioning solutions. LG Electronics East Africa now says it will refurbish 20 shops and launch additional ones, in Tanzania, Ethiopia, Sudan and Kenya, targeting an increasingly tech-savvy, environmentally-conscious consumer seeking premium products…
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