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Kenya’s annual revenues in Entertainment, media, and advertising to hit Sh900 billion by 2025, PwC

Entertainment, media, and advertising companies in Kenya are set to reap from rising spending even as traditional components of the sector such as television decline, a new report by PWC shows. In a report titled Altering the Dynamics of Entertainment and Media (E&M) Industry, PWC estimates that Kenya’s potential annual revenues in the industry will be over Sh900 billion by…