Radisson Hotel Group continues its ambitious growth in Africa with the signing of seven new hotels, adding over 1,400 rooms to its African portfolio.
The new hotels expand the Group’s brands, spanning from upscale to premium luxury lifestyle with a new market entry in Gambia and the introduction of new brands in key markets with the first Radisson Collection in Nigeria and Egypt, the first Radisson RED hotel in Nigeria, and the introduction of the Radisson brand in Kenya.
As one of the fastest-growing hotel companies in Africa, Radisson Hotel Group says it plans to further strengthen its robust African presence this year beyond signings with at least seven hotel openings and over 1,400 rooms. These openings include the Group’s first hotel openings in Reunion Island and Ghana and expanding its resort presence in Casablanca and Saidia in Morocco as well as in South Africa, Egypt and Tunisia.
Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group said “Thanks to the relevance of our brands and trust of our owners, we have been able to maintain our growth momentum across Africa, bringing our tally of new signings for 2023 so far to seven hotels and over 1,400 rooms. With the continent remaining a focus market for us, we are committed to further contribute to the African hospitality industry, providing more possibilities to our guests and employment opportunities to the local communities.’’
Ramsay Rankoussi, Vice President, Development, Africa & Turkey at Radisson Hotel Group added: “An even better indication of our growth is the materialization of our pipeline into openings, where we have led consistently the biggest market share for the last 36 months, translating to a commendable 15 percent growth on our African portfolio, year-on-year, placing us well on track to reach our objective of 150 hotels within the next five years from 100 hotels today. Our rate of materialization and openings is a testament not only to the quality of our pipeline but also reflects our conversion strategy in repositioning existing hotels under one of our brands. We are also proud to further entrench our stance as the operator with the most extensive presence in Africa with once again a new market entry as the only hotel operator.”
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