Huawei Kenya and Lewa Launch virtual marathon campaign
Huawei Kenya has partnered with Lewa to host a virtual Lewa Safari Marathon and also launch #preparingfortomorrow campaign.
This means, unlike previous Lewa Safari Marathons, a rebrand of the famous Safaricom Lewa Marathon, this year it will be run virtually. This is due to the Covid-19 pandemic that has put a halt on international travel and the possibility of having to cancel the world-renowned global event.
With no stopwatch, no time sheet and no spectators, participants are invited to run or walk either 5km, 10km, 21km in their garden, street, local park, beach or treadmill and join forces with others to raise awareness to the tireless work done by the frontline guardians on the ground.
Huawei Kenya will provide Lewa with the much-needed support required to host a virtual event and launch the #preparingfortomorrow campaign.
The campaign is in recognition that the extraordinary impacts the marathon has had on wildlife, communities and the tourism economy has only been possible because of the hard work of the previous 20 years, and that activities today are critical to preparing for even greater impact in the future.
“Since 2008, when Huawei Kenya first got involved we have been able to inject over Kshs 100M into the Kshs 800M the marathon has fundraised for more than 80 education, health, agriculture and conservation projects across the country. Every effort we can make now to protect the wildlife will make sure we are prepared for when tourism returns and creates jobs and benefits for local communities. The costs to protect the wildlife today are small compared to the benefits they will bring for generations to come”, said Mike Watson, CEO of Lewa Wildlife Conservancy.
In launching the campaign, Huawei sees parallels with their technology business. The economy today is even more reliant than ever on the telecommunications networks such as fiber, 2G, 3G, and 4G as well as IT systems such as mobile money and e-government that Huawei has helped build in Kenya over the last 20 years. Meanwhile it is clear that all effort must be made now to both maintain and enhance these networks to support small businesses, online learning, e-health, smart logistics, digital finance, and other applications that will drive Kenya’s economy into the future.
“Lewa’s legacy is one that we cannot afford to lose. Lewa is home to 11% of the global population of the endangered Grevy’s zebra, and currently hosts over 200 rhino across the Lewa-Borana landscape, as well as a host of other wildlife species.” said Stanley Shenlei, Huawei Key Accounts Director.
”The uninterrupted and continued existence of conservancy is crucial. As the organization continues to forge tirelessly ahead with their conservation efforts despite the pandemic, so must the marathon, and we are proud to be part of this legacy. Over the years we have donated significant amounts of funding and in doing so we know that every shilling is making a difference inside and outside Lewa’s boundaries”
“#preparingfortomorrow campaign embodies the hard work Lewa has been doing in conservation and is true to our core values as an organisation.” he added.
The 2020 Virtual Safari marathon already has over 1000 registered participants from over 70 cities, representing 20 countries.
You can register for the marathon here.
This article was originally posted on TechTrendsKE
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